Amazon Cloud Computing

Product & Design Research

Overview

AWS had blind spots around two of their major platforms (kubernetes and database) and needed generative research to shape product vision and prioritization.

My Contribution

I led workshops refining hypotheses, created a hybrid protocol combining jobs-to-be-done and product deep dives, rapidly built domain expertise to interview expert users, and authored final recommendations.

Impact

Product leads leveraged my insights to prioritize roadmaps and build business cases. UX leads applied immediate changes to improve usability, while the research team adopted my framework for future studies.

“There’s a ton of gold in your study. We can pull on those gold threads as we go through it. The findings are fantastic!”

— Sr Product Manger, Cloud Computing

“Paul is one of the rare people who can manage all the complexities of creating and running a research protocol and also absolutely crank out new design assets. His naturally genuine facilitation style, even when tackling highly technical content such as discussions with developers around cloud services interfaces, encourages actionable feedback”

— Technical Director, Teague

NDA Project

I am unable to share more detailed work products or insights from this project since it is not yet released and I am under NDA.