Cloud Computing Services
Product & Design Research
Overview
A leading cloud computing company had blind spots around two of their major platforms (kubernetes and database). They requested deep generative research to better understand their users’ real journeys, tasks, and tools, and to help the company clarify product vision and prioritize enhancements.
My Contribution
I led internal workshops to deepen the team’s research questions and hypotheses, then created a research protocol using a hybrid of jobs to be done and product deep dive questions. I rapidly gained enough technical understanding to effectively interview expert users. I analyzed all findings, identifying and supporting key insights. I wrote final recommendations reports, which I then delivered to a large cross-functional audience.
Impact
Product leads leveraged my insights to prioritize roadmaps and build business cases. UX leads took immediate action on certain interface and usability insights and adopted my enhanced journey framework. As a bonus, I positively influenced the overall cloud research team, who adopted my workshop approach and share-out structure.
“There’s a ton of gold in your study. We can pull on those gold threads as we go through it. The findings are fantastic!”
NDA Project
I am unable to share detailed work products or insights from this project since it is not yet released and I am under NDA.
Copyright © Paul Townsend