HBO Max Olympic Features
Product Innovation Research
Overview
The HBO Max streaming app was being re-envisioned as a scalable framework or ‘blueprint’ of components to provide a common foundation for an international family of WBD streaming services broadcasting the Olympics.
My Contribution
As a lead UX researcher, I created a comprehensive research plan, discussion guides, and analysis framework to align international researchers. I managed vendors, conducted research, and led synthesis of final insights across global markets.
Impact
This research informed interaction models which became the basis for core in-player navigation and discovery features. This work contributed to the success of the HBO Max 2024 Olympics experience, where features like ‘Key Moments’ and ‘Gold Medal Alerts’ were widely adopted and successful in Europe.
“Paul provided meaningful sentiments, interaction insights, and content strategy recommendations that helped shape the In-Player Discovery rails, Key Moments markers, Live and Upcoming recommendations, and more, leading to a highly engaging experience that is widely used today.”
“Paul, our design colleagues shared how much they enjoy working with you and appreciate your contribution to team collaboration. Thank you for bringing your expertise and working style to our research work – it’s making our great team even better!”
NDA Project
I am unable to share more detailed work products or insights from this project since I am under NDA.
Copyright © Paul Townsend