HBO Max Co-Viewing

Mixed Qual + Quant + AI Research

Overview

Nearly half of all HBO Max viewers watch with other adults or children in their homes, but the app has been focused around the individual. I was asked to learn more about basic co-viewing practices and to evaluate co-viewing concepts.

My Contribution

I interviewed couples using their own streaming accounts in HBO Max’s new research lab, informing co-viewing and decision conflict approaches, profile strategies, and early concept sentiments. I then surveyed a large audience to quantify key insights and rank refined solutions. I leveraged AI to analyze open-ended survey fields to efficiently identify likes, dislikes & opportunities.

Impact

The mixed qual, quant and AI approach provided a well-rounded yet precise understanding of the co-viewing space. The concept stimuli which I designed supported generative ideation and helped improve, rank and prioritize solutions.

“Paul’s exceptional ability to analyze large sets of data and extract valuable insights is a cornerstone of his contributions. His findings are not only relevant but also actionable for both design and business
”

— Design Director, Warner Brothers Discovery

NDA Project

I am unable to share more detailed work products or insights from this project since I am under NDA.