Amazon Drone Delivery
Human Interaction Research & Design
Overview
Amazon Prime Air engineered an autonomous package delivery drone but needed to explore the human experiences around receiving the package, such as the need for control, in-yard drop location selection, and delivery notifications.
My Contribution
After conducting competitive analysis and aligning on engineering capabilities, I created and facilitated ideation and evaluation workshops. I then designed and prototyped concepts which I tested and iteratively improved over a progressive series of unmoderated and moderated user tests.
Impact
Surfaced key experience principles essential for customer trust and satisfaction. Influenced engineering compromises beyond ‘engineering minimum,’’ enabling successful trials and informed MVP releases.
“This research is helping us see around the corner beyond the next launch to understand what customers really need.”
“I need Paul on my team. He is the best researcher and designer I’ve ever worked with.”
“Paul is a very talented person who has strong chops in research, strategy and design. Paul quickly became the critical, sought-out piece in every project on which I’ve had the pleasure of working with him. He is always keenly dialed into what should happen next and backs it with strong rationale.”
NDA Project
I am unable to share detailed work products or insights from this project since it is not yet released and I am under NDA.
Copyright © Paul Townsend