Seattle ORCA Transit Ticketing

Touch Interface Research & Design

Overview

Seattle’s LINK Light Rail was expanding from 16 to 38+ stops and multiple lines and required a new accessible ticketing experience across lines and agencies

My Contribution

I coordinated across 7 transit agencies and dev teams and designed a baseline ticketing interface. I optimized complex maps, prototyped all interactions, then field and studio tested all concepts.

Impact

My research insights informed our final improved design. The new kiosk and tap interfaces launched smoothly, and are future-proofed for expansion.

“We’ve launched dozens of transit ticketing touch interfaces around the world, but this is the best we’ve ever seen.”

— Product Manager, ORCA Transit Technology Partner

“Paul’s talent and dedication are unmatched.”

— Program Manager, Sound Transit

“Paul has contributed a level of industry experience and domain knowledge that has helped us level up our collective abilities as a team. Paul has demonstrated a gentle confidence, depth of knowledge, and an understanding of the audience that has solidified each client’s trust in him as well as our team.”

— Strategy Director, Smashing Ideas

Successfully launched & evolving!

This kiosk successfully launched and continually is updated as new lines and stops are added.

Map Prototype

(Click to view)