Machine Learning Feature studio
Product Strategy, Research & Design
Overview
A machine learning startup needed to sharpen its product vision. The founders wanted to define how the tool could empower less skilled users while also attracting expert users away from just writing custom scripts.
My Contribution
I led a small, embedded design & strategy team to complete research, product ideation, concept testing, strategy and design. I also partnered with founders to sharpen positioning and usability.
Impact
In a Geekwire article, the company’s owners described our discovery work as “the smartest move we’ve made so far.” The product secured $8M in VC funding after our project completed.
“Your contribution wasn’t just about designing screens, but about discovering and testing our product. You helped us confirm what data scientists really wanted.”
More Info
I’d be glad to share additional details about this successful project upon request.
Copyright © Paul Townsend