Machine Learning Feature studio
Product Strategy & Design
Overview
A machine learning startup had a rough product vision that needed sharpening. While the startup owners were highly skilled engineers and developers, they had only a rough idea of how to position the new product. What could they offer to empower less skilled users to gain machine learning feature insights? Would super-users shift away from their favorite custom scripts to use this tool?
My Contribution
I led a small, embedded design & strategy team to complete research, product ideation, concept testing, strategy and design. I worked intensively with the client to clarify their new product vision, confirm sentiment and usability with data scientists, and produce final visual designs ready for VC funding and later development.
Impact
In a Geekwire article, the company’s owners described our discovery work as “the smartest move we’ve made so far.” The product secured $8M in VC funding after our project completed.
“Your contribution wasn’t just about designing screens, but about discovering and testing our product. You helped us confirm what data scientists really wanted.”
More Info
I’d be glad to share additional details about this successful project upon request.
Copyright © Paul Townsend